NexGen Pro Certified

The brief

A hands-on trade school teaching paintless dent repair, running five programs that range from three-day intensives to an eight-week master track, at five different price points.

All five lived on a single page. Someone searching for a three-day course and someone searching for an eight-week certification landed in the same place and had to find themselves in it.

The build

A page for each program, each carrying its own competency list, its schedule, its tuition and what is and is not included, with a comparison table so the choice can be made without opening five tabs.

Course structured data per program, so each one is described to search engines as a distinct offering rather than five things sharing one address.

A site built to be read by someone deciding whether to change career, which means answering the awkward questions about cost, time and tools in plain language rather than burying them.

The result

Live at nexgenprocertified.com. Built and hosted by 40Second.

Tell us what you are building and we will scope it, or look through the work first.