Parker Coin and Bullion

The brief

An independent coin and bullion shop whose customers arrive with a question nobody else was answering: what is this actually worth, and will I be treated fairly.

The first version of the site was built as a JavaScript application, which looked right in a browser and was close to invisible to anything that does not run JavaScript. That includes a good share of the crawlers that matter.

The build

A build step that renders the finished page to plain HTML, so a crawler sees the whole site while a visitor still gets the interactive version. This is the fix most JavaScript sites need and almost none have.

A melt value calculator that answers the customer's actual question on the page, using live metal prices, rather than making them phone to find out.

An owner-editable backend so the shop can change its own content, hours and listings without calling anyone.

A set of pages for what people search before they visit: selling gold, selling silver, buying bullion, settling an estate, and the questions that come up at the counter.

The result

Live at parkercoinshop.com. Built and hosted by 40Second.

Tell us what you are building and we will scope it, or look through the work first.