SEO Foundations

The studio

Most small-business sites are missing the same thing: a page for each thing the business actually sells, in the words a customer would type. A shop with eight services and one page about all eight competes for nothing in particular.

A page per real intent one page per service, per location that genuinely differs, and per question customers keep asking.

Structure that connects the pages that already get seen link to the pages that need to be, because a page nothing points at is a page reached last.

Machine-readable facts structured data describing the business, its services, its locations and its hours, so search engines are reading facts rather than guessing from paragraphs.

The local side Google Business Profile completeness, consistent business details across the listings that matter, and a review habit that keeps the profile alive.

Straight answers

Nobody can promise a position in a search result, and anybody who does is either guessing or selling something else. Search is not a product with a price list attached.

What can be promised is the work: the pages exist, they answer the question, they are connected, they are readable by a machine, and the business details are consistent everywhere they appear. That is the part under our control, and it is the part most sites are missing.

We also measure against a starting point rather than a feeling. Numbers get captured before the work, so afterwards there is something to compare against instead of an argument.

Tell us what you are building and we will scope it, or look through the work first.

Good fit

Local and service businesses competing in a specific place: trades, shops, clinics, training providers. It suits an existing site as readily as a new one.

Related: AI visibility, web design.